Chuck Broes Offers Vested Interests In Success For Management

With more than four decades of practical success, the chairman has insight into the potential opportunities that are presented to EliteCorp. This is the fifth in a series of articles on Chuck Broes relating to his philosophies on business, management and opportunities in the coming decade.


According to EliteCorp International Chairman Chuck Broes, managing a team well often comes down to understanding the motivation, goals and aspirations of key management. When he hires for key management positions, Chuck Broes recognizes the correlation between talent and compensation that meets the goals of not only an individual filling the position but the new hire fitting the company as well. Many times Chuck Broes says that this evaluation leads to a discussion relating to the pairing of both individual and corporate goals.


Chuck Broes is an advocate for recruiting senior management talent by utilizing the multiple benefits associated with stock options, warrants and other forms of long term upside potential sought by most candidates. “The key,” says Chuck Broes, “is to promote the long-term value associated with public equities benefiting from value multiples and tie that to team performance.” When talented professionals join small, independent companies the concept of profitability quickly leads to conversations about equity, notes Chuck Broes.


Stakeholders in those ventures that Chuck Broes and EliteCorp International participate with nearly always benefit from such a strategy.  Chuck Broes knows that when a company has management focused on the “long game,” better decisions are made and a team coalesces quickly. Chuck Broes promotes a simple philosophy: When the company wins, stake holders win and when stake holders win, then management wins. When all three parties win, each party appreciates the others and true success is achieved, adds Chuck Broes. 


Chuck Broes has seen the benefits many times over as a result of utilizing this approach to business. In today’s business environment, this tactic is more valuable then ever. Chuck Broes is a champion of management equity and long-term benefits. His approach will not change.